Sarah Day – Rebrand
Sarah Day is a transformational coach who helps people overcome anxiety, addiction and other elements that affect mental health. She had operated her business for a short time and like other start-ups, Sarah tried designing her marketing materials herself. Consequently, as a ‘non-designer’ the materials didn’t have the desired result. Plus, her branding didn’t reflect the professional services she was offering. As a result she approached Hive of Many to rebrand her business and visual identity.
In every projects there is a phase of discovery and learning. Therefore, to learn more about Sarah, we facilitated a brand workshop. Our brand workshops unearth attributes and uncover essential elements for building your brand. We took a deep-dive to help her build a new visual language across both print and digital. We aligned her brand with her core values, working closely with her throughout the process.
The development of her key customer profiles built the framework for her value proposition and messaging. This enables her to create her marketing materials with greater ease.
The final elements of the brand workshop included setting key business goals. A brand awareness, efficiencies and revenue streams session. This development gave her a robust brand strategy to work from. We also provided cohesive colour palettes and typography sets for her social media designs.
Client: www.facebook.com/sarahday
Before the rebrand
We began by reviewed the current branded materials. Then discussed what elements the Sarah wanted to keep. This enabled us to build the project scope and offer solutions based on her needs.
Brand Workshop
Sarah needed help identifying her ideal customers. Once you understand who they, you are able to create the correct messaging to attract them.
She also wanted to learn how to make herself more efficient, create brand awareness and earn more money. As a result we helped develop her business goals. To do this we provided her with a brand workshop. This workshop took her step-by-step through a facilitated session. Providing her a brand strategy document to work from as a guide.
Brand Attributes
These brand attributes were uncovered in the Brand Strategy Workshop. When you have solid brand attributes, it’s easy to build a robust brand identity systems. Creating visuals that are in keeping with the brand attributes informs your customer’s gut feeling about your brand. This level of detail is reflected in the professional visual language developed by experienced graphic designers.
Logo Design / Rebrand
The client desired a logo based around a lotus flower. This is a symbol of purity of the body, speech and mind. We married this symbol with a fresh vibrant colour palette in keeping with her brand attributes and modern typography.
Stylescapes
For this project we designed conceptual style scapes. This gives you a flavour of what the communication design elements will look like. Once the your happy with the design, we order and deliver your printed stationery.
Got a project in mind?
Empower your business with our expertise in graphic design, branding, and website design. Whether you’re envisioning a captivating logo, a cohesive brand identity, or a website that stands out, we’re here for you. Let’s transform your ideas into impactful visuals. Get in touch today, and let’s embark on a creative journey to elevate your brand presence together. Your vision, our design – the perfect partnership awaits. Get in touch!