Off The Grain – Identity Design & Branding
Off The Grain sought identity design and branding for their furniture business, leading them to engage our services. We facilitated a brand workshop, delving into their brand essence, unearthing unique attributes, and crafting a new logo. This collaborative session ensured a comprehensive understanding of their needs while aligning the team with overarching brand and business objectives.
Brand statement
Off the Grain offers meticulously crafted wooden furniture for discerning homeowners, showcasing passion from skilled craftsmen. Renowned for robust, trusted quality, our pieces ensure heightened satisfaction. We aid customers in cultivating design-centric homes with highly functional products, fostering connections and enhancing living spaces.
Note: This brand statement is just one of the outcomes of our brand workshop.
Client: www.offthegrain.co.uk
Brand workshop
In the intricate landscape of every business, there exists a tapestry of latent brand qualities that, when left undiscovered, can result in a trajectory of inconsistent and aimless development. Recognizing this, our specialized brand workshop strategically employs techniques to bring these latent attributes to light. We guide businesses in unraveling the intricate fabric of their brand, laying bare the unique characteristics, pinpointing key customer profiles, and aligning with paramount business goals. These invaluable insights serve as the foundational elements for cultivating a professional, cohesive marketing message, thereby providing a roadmap for sustained brand alignment. In the context of our session with Off The Grain.
Here are some tangible outcomes stemming from this collaborative exploration.
Sketch phase
Using Illustrator, we crafted numerous logo sketches for the client. In this preliminary stage, we solidify the shape and form, presenting them in black and white. The client then has the opportunity to choose which design from the selection will undergo further refinement in the subsequent phase.
Focus phase
Moving into the next phase, we introduced color and refined the typography. Specifically, we took the selected concept and expanded it with various color variations. The colors ultimately chosen by the client are presented here for reference.
Definition phase
In this crucial phase, we integrate images, layout styles, and construct visual communication elements. This provides the client with a glimpse into the evolving visual identity we are crafting for them. These elements play a pivotal role in shaping the client’s marketing materials, website, and business stationery, contributing to a cohesive and compelling brand presence.
Brand extension
In response to the project’s specifications, the client sought a Junior version of the brand identity design. Consequently, we developed a streamlined brand extension, complete with its own distinctive logo pack and color palette, ensuring coherence with the overarching brand while catering to the specific needs of the Junior aspect.
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