5 Reasons Why You Should Start Using Video

In the time of writing this article, video content makes up over 80% of all internet content. And with most people being able to access video over fast broadband or mobile data, it’s no wonder this media has grown in popularity.

With time being at a premium and your attention a new currency, the way we communicate and share information has changed. At a moment’s notice you can flick open an app on your device and share yourself with the world. You can learn how to do pretty much anything via YouTube and create an educational course using only a mobile device and a laptop.

If you’ve never considered trying video or you’re completely scared about getting on camera, our 5 reasons why you should start using video might just be the inspiration you need.

Here are 5 Reasons Why You Should Start Using Video

01 Like, know and trust factor

Having that know, like and trust factor is essential if you are a freelancer, solopreneur or small business. Therefore you need to be able to show people who you are, what you can do and what your brand stands for. Video has the power of showing people all of these things.
People get to know you without meeting you which helps them form an opinion about you and your business. If they like what you have to say and what you stand for, it builds trust. As a result, when people require services that you provide, they are more likely to use you or recommend you to others.

02 Easy to consume information

YouTube is the worlds second biggest search engine. This is because it’s full of easy to consume information. Creators from all over the world are making videos that solve a problem in every niche imaginable. Where reading takes time, video is quick and easy, repeatable and super shareable.

With everyone’s attention span getting shorter, people want information that is quick and easy to consume. This is why video has become the popular media that it is. It enables people to learn quickly and get what they require within minutes.
If you can make simple, easy to consume information for your audience and potential customers, this will you make more visible and more influential.

03 Build your influence

There are many ways to build your influence – speaking at events, having the right pitch and partnering with the right people for example. However, publishing video content consistently and solving meaningful problems doesn’t just build your influence, it creates assets for your business.
With video, you can create it, publish it on YouTube, and once shared with the world, it can continue to help people. You can be tucked up in bed and your videos can teach people anywhere in the world with no extra effort.

04 Global audience

You don’t have to get on a plane to cross the world. Publish a video on social media and it is instantly global. And, with subtitles, your videos are accessible in many languages.
Being able to operate globally takes you out of a limited, local mindset. It frees you up to think bigger than the place you live in. It allows you to work remotely, flexibly and from anywhere in the world.

More and more influencers are now being booked to speak all over the world because they’ve built a global audience. Those who use video are more likely to get known in this way. As a result, they charge a higher premium for their services. If only you had the right equipment to get started on this global journey!

05 You already have the equipment you need

It’s highly likely that you have a mobile phone with decent enough camera capabilities to make the simplest of videos. It’s also probable that you have filmed other people doing something on your mobile phone.

Your mobile is the perfect starting point for creating videos. If you’re somewhere quiet you don’t need a microphone. If you want good lighting, move closer to a window. It’s simple to get set up and you can do it pretty much any time.

Yes, to begin with, it will seem strange. You’re having a one-way conversation with your device. However, like more things in life, once you become confident with presenting information, it becomes easier.

You have what you need, just make a start! However, if you want to take your video to the next level, check out our Best Budget Video Equipment for Beginners.

To summerise

If you want to build influence, that like, know and trust factor, you should start using video. Everything you need to make a start, you already have. When you help others by creating easy to consume content, you have a higher chance of getting booked, recommended or a new customer. You can be anywhere in the world once you publish your videos online. You can build a global following, opening you up to more fans and followers.

There is no time to make a start that now, so go press record and give it a go!

Still struggling to make a start?

Check out our video: Start Filming & Get Over It – Top 5 Tips: Getting started making videos