Los Jefes – Identity Design & Branded Materials
Los Jefes, situated in the heart of a local town center, is a Mexican restaurant. Our task involved crafting logos and establishing a cohesive brand identity throughout the establishment. This extended to creating branded materials such as menus, quote posters, signage, and uniform designs. Additionally, we developed a website featuring a header video and an integrated booking system.
Identity Design
We generated multiple logo sketches for the client using Illustrator. In this initial stage, we define the shape and form in black and white. The client then selects the preferred design from the options for further refinement in the next phase.
Focus phase
During this stage, we introduce color and refine the typography. In this instance, we took the selected concept and elaborated on it with various color variations, ensuring a comprehensive exploration of visual possibilities.
Brand Stylesheet
We formulate a brand style sheet to guide all Los Jefes design endeavors. This comprehensive document encompasses fonts, typography, logo usage, image styles, and icons, ensuring a standardized and cohesive visual identity across all brand-related materials.
Branded Materials
We designed internal and external food menus, drinks menus, and quote posters, drawing inspiration from a Mexican street style. This approach infused a vibrant and authentic visual appeal into the menus and posters for Los Jefes.
Website Design
The website for Los Jefes featured a downloadable menu, a captivating video header, and an integrated booking system, enhancing the overall online experience for patrons.
Website no longer available due to closer
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