Avfall – Branding
Avfall are a waste management company. They hired Hive of Many to create professional branding, logo design and customer touchpoints. We took the client through a strategic brand process to understand their requirements and objectives. As a result, we were able to deliver their branded items to them to specification and within the desired timeframe.
Sketch phase
We created several logo sketches in Illustrator for the client. In this phase, we establish the shape and form in black and white. The client decides which from the selection to be worked up in the next phase.
Client choices
From the concept sketches, the client chooses their preferred logos. We then take chosen logos through into the next phases.
Focus phase
In this phase, we start to add colour and develop the typography. In this case, we took the chosen concepts and worked them up in different colour variations. The client then chooses the preferred logo and colour palette and move on to the next following phase.
Final branding
Definition phase
In this phase, we start to add images, layout styles and build the visual communication elements. This gives the client a look into the visual world we are creating for them. These elements go towards creating the clients marketing materials, website and business stationery.
Event sponsorship
Avfall sponsored the British Country Music Awards in November 2019. Their branding was projected on the side of the Concorde aeroplane and featured behind artist as they were photographed with their awards.
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