Networking Event Branding – Brand Workshop
Starting from scratch requires defining the brand first, which is why we conducted a brand workshop to articulate our values and attributes. These attributes became the building blocks for developing a cohesive visual language and communication style, streamlining the creation of marketing materials later on.
Identifying the right target audience for events was crucial. The brand workshop facilitated this through a customer profile session, providing valuable insights into the ideal demographic.
By amalgamating all brand elements, we successfully defined the personality of the brand. This strategic approach enabled us to design marketing materials efficiently and in alignment with the established brand identity.
Focus phase
In this pivotal stage of brand development, we infuse color and refine typography to give the brand its distinctive character. Taking the chosen concept, we explore various color variations, providing a comprehensive view of the overall visual language and ensuring a harmonious and cohesive brand identity.
Final branding
Definition phase
In this crucial phase, we incorporate images, layout styles, and construct visual communication elements. This spans across website design, social media graphics, and print materials, resulting in a professional brand image that is easily applicable. Ensuring consistency, we create a comprehensive brand guidelines document for every brand we develop, safeguarding a unified and coherent brand representation at all times.
Event gallery
Danny Thompson Photography provided stunning photos for our launch event. Explore his website and consider booking him for your upcoming commercial photo shoot.
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